Event Information
The Mobile Marketing Mixer, founded by Mark Haddad of Zingr Communications, is an event where people come together to discuss the future of marketing from a mobile perspective which offers a more efficient means of connecting people, businesses and consumers.
Mobile Marketing – marketing on or with a mobile device such as a PDA or phone – is quickly becoming a preferred method of communication with many industry leaders believing it to be the “next big thing” to emerge from social media and networking. Because the mobile phone is an extremely personal means of communication, businesses can interact with consumers, helping them to better understand their customer base. This understanding enables businesses to send the most appropriate messages at the best times to the right groups of people, maximizing marketing return on investment.
The Mobile Marketing Mixer brings together both experienced mobile marketers and curious new entrants in an unassuming, shared information environment where questions are encouraged, discussions are engaging, and assistance is readily available. At each event, attendees will learn something new from an expert panel of presenters on key topics associated with mobile marketing. Marketers, PR pros, mobile mavens, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend to eat, meet, share, and learn.
Agenda
8:00 – 8:20 a.m. Networking and Breakfast
8:20 – 8:35 a.m. Keynote Speaker begins. Dr. Pat Spirou
8:35 – 9:05 a.m. Individual panelist will give their own perspective
9:05 – 9:30 a.m. Panel Discussion and Questions
Directions to SNHU
- Take I-93 to NH exit 9N onto US3/RT 28 heading north.
- At the first intersection, go left onto West Alice Drive, which becomes Donati Drive at the sharp curve.
- Follow Donati to the end, and then go right onto Bicentennial Drive.
- Follow Bicentennial to the stop sign
- Take a right onto North River Road.
- The university is 1/4 mile down the road on the left (Parking is on the right, directly across from the main entrance.)
Directions to Walker Auditorium (on campus)
- Cross the street, follow the sidewalk until it ends.
- Go Right, along the side of Larkin field. (field will be on your left)
- Robert Frost Hall will be the second building on your right.
- Use the Main Entrance of Robert Frost Hall (lobby of Walker Auditorium)
Featured Guests
Dr. Pat Spirou - Keynote Speaker
Dr. Pat Spirou is the Chair of the Marketing Department and Coordinator of the Advertising
Degree Program. She consults for many local corporations in the areas of strategic planning,
advertising, public relations and promotional planning. Dr. Spirou has also facilitated
motivational seminars across the country. Specialty areas: service marketing, strategies
for improved customer satisfaction and formulation of strategic goals for improving brand
recognition in the marketplace. Read more at
http://www.snhu.edu/861.asp
Dr. Russ Ouellette
Dr. Russ Ouellette is a passionate advocate for contemporary open system organizational thinking. He work regarding current social networking trends will fundamentally shift the sociology of business and make us all more competitive and productive. His practice and research on social relationships within organizational settings is contemporary and ground breaking. His theory that stronger professional social relationships provide organizational benefit led to the finding that networking behavior is instinctual. His findings directly support current organizational thinking that open, empowered, and self-directing professionals will provide the next level of business productivity. The platform for these changes are being built today, and their prototypes are current social media tools.
Currently, Russ manages Sojourn Partners, an executive coaching firm in Bedford New Hampshire. His consulting centers on executive performance, firm motivation, planning, and organizational change. In addition, he teaches thesis graduate students and mentor Doctorial candidates in his field. He contributes to many community groups that focus on professional and business growth.
Lisa Landry
Lisa Landry is President and CEO of Print Savvy, Inc., a marketing and printing firm located in Manchester, NH, which she founded 11 years ago and the recently launched Savvy Workshop, which offers traditional and new media marketing and creative services to its clients. Lisa is a branding specialist who speaks regularly on topics related to marketing and business. In addition to managing Print Savvy and servicing her business-savvy clients, Lisa is a past President of the New Hampshire Creative Club (2001-2002) and has been a long term steering committee member of that organization. Lisa sits on the Board of Catapult Seacoast, a young professionals networking group from the NH Seacoast Region, in the role of Internship Director. She is the current President and Chair of the American Heart Association’s Regional Board of Directors and served as the Chairperson of the 2008 American Heart Association’s Annual Heartwalk. She also serves as Ambassador for New Hampshire Businesses for Social Responsibility and will be participating in the Leadership Manchester Program, Class of 2010. She lives in Auburn, NH with her husband Joe and her four sons and their dog, Guinness.
Travis York
Travis York is President at Griffin York & Krause, responsible for the strategic direction of the agency, client relationships and partnership opportunities. He has been with the agency since July 2005.
For almost seven years prior to joining GY&K, York was employed by Euro RSCG Worldwide as part of the largest digital agency network in the world. He had overall responsibility for relevant agency teams consisting of account, creative, project management, and technology resources. The primary liaison with senior-most client contacts, he worked to really understand the business challenges in order to recommend appropriate marketing solutions and plans for execution for clients such as Guinness, IBM, Lexmark International, Reckitt Benckiser, Royal Caribbean, and Virgin. York also led strategic online engagements for Campbell’s Soup Company, Intel, Symantec, and Verizon among others. His experiences have ranged from awareness and acquisition initiatives to loyalty and retention programs within different mediums and industries.
York has been a guest lecturer at various tradeshows, conferences and universities including the Boston University College of Communication – his alma mater – where he graduated magna cum laude with a major concentration in Advertising.
Bob Cote
Bob Cote is a former US Marine and currently President at Brattle Consulting Group, Inc. Bob has been
involved with application development for nearly a decade. BCG was established in February 2008 and is
already an award winning firm experienced in web, on-deck mobile software development and SMS (text messaging) application
design, development and management. Bob's contribution to mobile technology has lead to two pending patents placing him and his team
on the short list of mobile innovators. Earlier this year, Bob was nominated to serve as an annual judge for the Interactive Media Awards (IMA)
, a position he gladly accepted.
As an application architect, Bob approaches website and mobile projects with the intent to streamline usability and
increase internal business efficientcies to provide a positive ROI for his clients. BCG's notable client list includes
Massachusetts Institute of Technology (MIT), Goss International, WS Packaging Corporation and Miele. As of late, Bob and
his team have been focused on Sage MAS 90 integration, mobile 2D barcode scanning technology, EDI communication,
and advanced API development for mobile communication over TCP/IP, Bluetooth and NFC connections.
Bob enjoys assisting local business with pro bono web services through an organization he founded in
2008, HelpingTheHub.com. In his spare time he enjoys spending time with his wife and playing golf.
Corissa St. Laurent
Corissa is a public relations and marketing expert with more than 10 years experience
creating powerful marketing and brand campaigns. She is an avid volunteer, having served
on the board of directors of a non-profit women’s business networking organization,
lending her expertise to branding the organization and supporting other women professionals
and entrepreneurs.
Corissa uses her business development, management, and leadership skills
to help small businesses and non-profit organizations maximize the power of relationship
marketing. Successfully launching two small businesses, including a public relations and
event marketing firm and a holistic body care and wellness service, Corissa has a proven
track record of entrepreneurial success and serves as your Constant Contact expert in New
England, helping small businesses, non profits and associations learn how to build lasting
relationships through email marketing and online surveys.
SEPTEMBER
22
Date: September 22, 2009
Time: 8:00a.m.-9:30a.m.
Location: SNHU - Walker Auditorium
Map: Get Directions